Build the foundation AI needs
I turn your people, jobs, equipment and operating rules into a connected database, giving agents the context and boundaries to do useful work.
Operator and forward-deployed engineer for service businesses.
I run operations and build the systems behind them.
My experience spans sales, pricing and marketing, including websites, content and paid ads; hiring, leadership, training and SOPs; and database engineering and integrations. I’ve built these systems while running the operation and leading the people who use them.
Move faster across the operation
Connect the tools you already use so changes carry through, conflicts surface and your team spends less time retyping, checking and chasing.
Make the investment pay
Start with the bottlenecks costing you the most. Measure the return in hours saved, missed revenue recovered and avoidable costs reduced.
In my operation, I connect booking and team messages, check work records against payroll, and tie vehicle and trailer issues to availability.
Run the day by voice
I talk to my phone to have an agent check crew messages and flag conflicts. It brings back what needs attention. I approve employee, driver or vehicle assignments by voice, and it updates the live schedule and crew board. Anything touching money, compliance or safety needs human confirmation.
How the operation responds.- Find the leverageIdentify what’s costing time, money or missed opportunities.
- Choose the right fixDecide what to model, buy, build or automate, and where a process change or another person is the better answer.
- Build what earns its placeTest with the team. Keep what helps and leave unnecessary complexity out.
Experience is knowing what to build, what to leave alone, and where people matter most.
Start with a conversation. Then a diagnostic.
Free 20-minute fit call
Tell me what the business does and where work gets stuck. We'll see whether this is something I can help with.
$5,000 operational diagnostic
A few days working with you and your team to understand the priority workflows, the records behind them, and the rules people use to make decisions. We agree on the focus and schedule before starting.
You get:
- A written map of the workflows we examine, the systems involved, and the rules we've confirmed
- The gaps, repeated work and dependencies worth addressing first
- Recommendations on what to connect, automate, buy, improve as a process, or leave with a person
- An implementation plan with a separate scope and price, if further work makes sense
You keep the diagnostic and recommendations whether or not we build together. If we do, $2,500 of the diagnostic fee is credited toward implementation.
What I've done inside a working business
- 1,279 → 4,709+Customers in a season, while raising prices
- Nearly 20× website traffic 4,944 → 97,486 annual unique visitors
- 5.0 stars / 650 reviewsCustomer reputation as the business grew
- 20 to 40 hrs → 2 to 4Estimated weekly planning time
- Daily balance checksUpcoming trips reviewed for payment follow-up
- 44 seasonal staffLed across two operating bases
- 100+ guides trainedThrough the training program I built
- 44 connected tablesOne model of people, equipment and operating rules
- Built the dispatch board and crew appsReplaced the whiteboard with connected assignments, qualification checks and conflict visibility.
- Connected sales and communicationsLinked booking data, inquiry checks and team notifications so unanswered leads, promises and follow-ups surface for attention.
Results from Adventure Idaho, where I serve as General Manager.
“High-quality answers depend on rich, accurate context.”
Its internal data agent combines database structure with domain experts' annotations and company knowledge.
Source: OpenAI engineering“Agents are only as effective as the tools we give them.”
Its engineering guidance recommends purpose-built tools and testing against realistic tasks and workflows.
Source: Anthropic engineeringThe experience behind the work
I've hired, trained and led seasonal crews while running day-to-day operations. At Adventure Idaho, the dispatch board, crew apps and Slack workflows are tools people use during the day to check assignments, report changes and coordinate the work.
Putting those tools to work takes leadership as well as engineering. I work alongside the team, teach the process and adjust the tools around real jobs. The database and its rules have to make sense to the people responsible for the day.
If we build together
Implementation is scoped and priced after the diagnostic. We agree on the work and the price before it starts.
I build alongside the people who will use it, usually over several weeks. We connect the tools that already work, test the priority workflows against real situations, and adjust the rules as the team uses them. Access is limited to the job, changes leave a record, and anything consequential stops for a person.
Your business owns the agreed deliverables and controls its accounts and data. Handover includes the operating model and documentation for the work we've built.
Who this is for
Service businesses where coordinating people, jobs, equipment and exceptions has become a substantial part of the work. That includes trades, rentals, field services, guided experiences and businesses operating across several locations.
Outfitting is where my proof is deepest. The work I offer applies wherever the operation needs its records, rules and tools to fit together. For a company running several businesses, we can start with a specific operation and identify what is worth repeating elsewhere.
A good fit has multiple people, moving parts and tools, with important work still depending on someone remembering, retyping or chasing information. The owner is ready to provide the access and authority needed to examine the work and make agreed changes.
A few practical questions
What will my business own?
Your business owns the agreed custom deliverables and controls its accounts and data. The proposal identifies any third-party software licenses and reusable components, along with the terms that apply to them.
What should I budget for implementation?
An indicative implementation budget is $10,000 to $50,000. Smaller projects are quoted separately. Final scope and price are agreed after the diagnostic. Use this as a planning range, separate from the $5,000 diagnostic.
What happens after handover?
Optional month-to-month support covers monitoring, fixes and changes, with scope and fee agreed separately. Cancellation stops the next renewal, with support continuing through the paid period. You retain your deliverables and control of accounts and data. Hosting and third-party subscriptions still need to be maintained, and software needs ongoing maintenance.
Will we have to replace our current software?
I assess the tools you already use, connect what works, and recommend better options where limitations are costing you time or money. Any replacement needs a clear payoff.
What if we stop after the diagnostic?
You keep the diagnostic and recommendations. You can build with me, take them to another builder, or decide not to proceed.
Tell me where work gets stuck.
Email me what your business does and what keeps getting missed, delayed or routed through one person. We'll start with a 20-minute fit call.